Technology: PFPR wins eco car work

Electric car manufacturer Fisker Automotive has chosen automotive PR specialist PFPR for a pan-European brief.

The agency will work on a retained basis to raise awareness of the car firm's products, overseeing the launch of its new Karma sports car and establishing the brand's presence at international motor shows.

The six-figure account was won following a competitive pitch.

Peter Rawlinson, PFPR CEO, said: 'Our appointment to provide in-depth international PR and comms support comes as Fisker enters a crucial period, gearing up to deliver its first cars to customers in Europe.'

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