City & Corporate: Swift turns to Fishburn

Swift, the financial messaging and standards organisation, has brought in Fishburn Hedges as its retained UK corporate comms agency.

Fishburn Hedges will work with the member-owned co-operative to raise the profile of the organisation and its business activities in the UK.

The brief will also see the agency working in co-operation with Swift's local and regional agencies (including Fishburn's GFC/Net partners Intermarket in the US and Charles Barker in Germany) to raise its profile worldwide.

Swift, the society for worldwide interbank financial telecoms, also organises one of the world's premier financial services events, Sibos, which will be held in Amsterdam in October. Fishburn Hedges will support media relations efforts around the event.

Paul Farrow, director, will lead the account.

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