Pegasus has picked up an account with image-guided surgery and radiosurgery specialist BrainLAB. The agency will conduct regional launch campaigns across the UK for Novalis TX, a radiosurgery device. Rob Jones has been appointed as senior account manager, having freelanced at the agency for seven months.
M:COMMUNICATIONS has expanded its healthcare division after it won three new contracts from Axis-Shield, Medivir AB and Virgin Healthcare.
Bayer Healthcare has launched a website for teenagers with haemophilia that uses augmented reality to create an festival-style experience called Questival.
Tonic LifeStyle has won a brief from dairy food company Arla Foods to run a campaign to bring children and their families closer to nature and enhance their wellbeing.
- For breaking healthcare news, check prweek.com/uk/healthcare