Digital chief heads to O2

Fishburn Hedges' head of digital Alex Pearmain has been poached by mobile telecoms firm O2 to be its head of social media.

Pearmain will leave the agency this week and start at O2 on 20 September. He will be responsible for social media strategy across the UK.

He said: 'For a business all about connecting people, social media represent an important and exciting opportunity to build fans, strengthen customer relationships and ensure the brand is at the forefront of innovation in comms.'

Pearmain's hire follows O2's appointment of former Downing Street aide Theo Bertram as interim head of public affairs.

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