MEDIA BRIEFS: Sky targets doctors with new channel

The Medical Channel, the first daily medical TV channel for doctors, will launch in February 2000. It will be broadcast through Sky Digital from 7am to 10pm and will show news, current affairs, medical advances and further education programmes. The channel, founded by Jeremy Walsh, will target GPs, primary care medical professionals and some of those working in the pharmaceutical industry. Medical practices will be offered satellite dishes and receivers to allow them access to the channel.

by STEPHEN ARMSTRONG

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