Express Newspapers has poached Robert Leedham from his job as
executive editor at Virgin Net, to take up the newly-created position of
managing editor of its web sites.
The new role includes overseeing Megastar, the Daily Star site, which
has six million page impressions per month, SportLive and
Leedham also has a brief to develop two new projects, including a
lifestyle site. The second new project is being kept firmly under
The new managing editor’s first coup was to poach Christina Hopkinson,
the launch editor of Associated Newspapers’ women’s site
Charlottestreet.com, to join his new media team, which currently
consists of 15 people. Hopkinson will join in November to work on the
new lifestyle project.
Reviewing the performance of Express Newspapers’ web sites, Leedham
said: ’Megastar is outperforming all expectations. SportsLive has
doubled its hits so far this year, but it’s still not fulfiling its
potential. The market has become much more competitive and we need to
give it a sense of personality.’
Ian Macrae, who joined Express Newspapers from Virgin Net earlier this
year as deputy editor of SportLive, has been promoted to site
He has been charged with revitalising the site, which includes coverage
from the Press Association as well as all the news, features and
columnists from the Express Newspapers.
Leedham’s appointment follows the promotion of Anne Mollen to a seat on
the Express board as new media director.
Mollen was originally head of business development, with new media as
part of that remit. In June, new media became a stand-alone department,
and Mollen took up her new post, focusing solely on new media as part of
Express Newspapers’ ongoing commitment to the area.