BORDER LINES: MUNICH - ISP Easynet chooses Harvard PR
Europe’s third-largest ISP Easynet has appointed Harvard PR as its
agency for Germany, Austria and Switzerland. Stephan Ehgartner, general
manager of Harvard, said: ’The focus of the campaign is to raise
Easynet’s profile, as there is a lot of competition with local ISPs.’
The campaign has two strands - business and consumer - and includes
sponsoring colleges and universities and participating in exhibitions.
The ISP is launching a service aimed specifically at the private
end-user early next year.