BORDER LINES: MUNICH - ISP Easynet chooses Harvard PR

Europe’s third-largest ISP Easynet has appointed Harvard PR as its agency for Germany, Austria and Switzerland. Stephan Ehgartner, general manager of Harvard, said: ’The focus of the campaign is to raise Easynet’s profile, as there is a lot of competition with local ISPs.’ The campaign has two strands - business and consumer - and includes sponsoring colleges and universities and participating in exhibitions. The ISP is launching a service aimed specifically at the private end-user early next year.

by JEMIMAH BAILEY

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