BASLE: Ciba Specialty Chemicals (CSC) has appointed Rodolfo Ciucci
as its head of corporate communications.
Ciucci will report to Rolf Meyer, CSC chairman and CEO, and will be
responsible for all internal and external, media and corporate
communications. The role is the most senior PR position within CSC and
is based at its headquarters in Switzerland.
Ciucci has 15 years’ experience in communications, previously heading
the corporate communications department of international reinsurance
company Swiss Re, and then corporate communications at German industrial
tool company Hilti.
CSC does not currently use any PR agencies, but will assess the
situation as it looks to develop a long-term corporate communications
strategy.
In 1998, CSC had sales in excess of pounds 3.39 billion. Earlier last
year, it won a takeover battle against US chemical firm Hercules for
UK-based chemicals company, Allied Colloids.
