Digital comms agency Komodo aims to shift audio brand Gear4's image

Digital comms specialist Kom­odo has become the ret­ained PR agency for audio gadget brand Gear4 following a five-way competitive pitch.

Looking to change image: Gear4
Looking to change image: Gear4

Komodo fought off Bite Communications, Ranieri Communications, Mustard PR and Nick Spence PR to win the account.

The brief, believed to be worth a six-figure sum, req­uires the agency to shift the consumer perception of the brand from one that makes only iPod and iPhone cases, to one that creates a wide variety of audio products.

Gear4 designs and manufactures accessories for iPhones, iPads and iPods, inc­luding audio docking stations, chargers and cases.

Komodo will work on an int­egrated brief targeting consumer and trade press to gain coverage for the brand in soc­ial and mainstream media.

Agency boss Adrian Ma said: ‘This is not just about product awareness. We’re planning truly engaging campaigns that create endorsement and advocacy through brand participation.’

Gear4 marketing director Tom Old added: ‘The ability to not only drive awareness but also create engagement and excitement around our products is particularly important to us.’

Komodo has been charged with launching Gear4’s Unity­Remote, a device that allows people to control all electronic devices from their iPhone, iPod or iPad. The agency is part of the Reptile Group, which also includes Chameleon PR.

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