Institute of Chartered Accountants media head Gay Hinton is to push
through an expansion of the trade body’s activities in England and Wales
with the creation of four press relations posts. Hinton aims to bring on
board journalists to act as regional specialists with a view to
increasing press coverage in London, the East, the North East, and South
Wales and the West of England. The move comes after a successful trial
in three regions over the past year which saw a marked increase in press
coverage. The team’s brief is to raise positive awareness of the work of
accountants and combat the negative image of the profession.
