The Tate Gallery is pumping resources into its communications
department ahead of the launch of its two newly-branded galleries next
year, Tate Modern and Tate Britain. Head of communications Damien
Whitmore is to bring in another three people into the press office,
doubling the size of the existing function to cope with the promotion of
the new galleries. With the addition of the new site, on London’s South
Bank, Whitmore’s brief is to double the number of visits to the Tate to
four million per year.