ANA Communications has beaten four agencies to handle UK PR for
Millennium and Copthorne Hotels and Resorts, the world’s 15th-largest
hotel chain.
The brief is to position the business as an international growth company
in the UK trade and consumer media.
This follows the chain’s parent company, Millennium and Copthorne,
buying out 21 hotels across South East Asia and New Zealand from its
main shareholder, CDL Hotels International, last April.
ANA takes over from Affinity Consulting, which resigned the account last
month after over two years and declined to repitch for the work.
The ongoing retainer-based account will be led by ANA managing director
Anna Nicholas, who reports to UK sales director Diana Banks
