Prowse and Company

Prowse and Company achieved unexpected and spectacular coverage for its client Alcatel this week. On Monday, Peter Mandelson had been due to deliver the annual Alcatel Communication Lecture, which Prowse publicises for its client. That morning, Mandelson discovered he had been given the job of Northern Ireland Secretary. He decided to go ahead with the lecture, and Prowse seized the moment. Alcatel’s logo was printed out and stuck to the front of Mandelson’s lectern, and the BBC, ITN, Channel 4 and Sky all turned up to film him for that evening’s news.

by JULIETTE GARSIDE

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