Government-owned savings vehicle National Savings is seeking a PR
agency to bring it back into the limelight. It has earmarked a budget of
over pounds 100,000 for the work.
In the face of fierce competition from banks, building societies,
supermarkets and newly-branded products such as Prudential’s Egg savings
plan, National Savings communications head Joe Logan is looking for
external help to kick the profile of the organ back into the minds of
consumers.
A spokesman said National Savings is looking to sign up an agency for at
least one year, and most likely two, to help with the strategy and
planning behind a number of product launches.
The agency will reinforce the in-house team of two full-time press
officers and one temporary PRO, which is also to be boosted by the
addition of two new permanent recruits.
National Savings has worked with external PR agencies in the past. In
April this year, it drafted in Hill and Knowlton on an ad hoc basis to
launch its own ISA.
The spokesman added that an agency is due to be appointed by the end of
November.
