The agency will focus on working with international clients to ensure their online reputation is being looked after through social and digital media channels.
Filippouli was previously a presenter and correspondent for Al Jazeera English and has worked has worked as a media and business strategist for Coca Cola and The Olympic Games Committee.
She said: 'Today we need to think globally and adapt to a media landscape that is rapidly changing.
'The traditional one-way communication model no longer works. Our team of experts collects information from every outlet and media type including influential journalists and bloggers anywhere in the world.'