Lord Bell has appointed Chris Satterthwaite, chief executive of his
group’s advertising agency HHCL, to become the first chief executive for
the Bell Pottinger brand.
At the same time, Bell has reorganised the 23 brands owned by holding
company Chime Communications into five businesses.
HHCL, which comprises one of the new businesses, accounts for 33.5 per
cent of the group’s income, while Bell Pottinger accounts for 40 per
cent.
Bell Pottinger Good Relations, which brings in 13 per cent of the
group’s income, becomes a separate business. A decision will be taken in
the next few months about whether the agency should retain its Bell
Pottinger prefix.
Financial PR agency Smithfield and design company AMD form a fourth
business, and research company Opinion Leader Research a fifth.
The Bell Pottinger brand includes Bell Pottinger Consultants, Bell
Pottinger Financial, Bell Pottinger Public Affairs, consumer shop Green
Moon, sports marketers Michael Humphreys and Partners and First
Financial.
Satterthwaite joined HHCL five years ago, and has headed the group for
the last two years, reporting to founder Rupert Howell and the executive
board at Chime. He is a former CEO of advertising agency DMB&B’s
below-the-line business IMP and has worked in marketing at HJ Heinz.
- The organiser of the Daily Mail Ideal Home Show, Dmg Exhibition Group,
has appointed Bell Pottinger Good Relations to increase the profile of
the show. Good Relations won the work, which leads up to and continues
during the show in March 2000, after a five-way pitch.
