The campaign also included a partnership with the The Sun and London club night This Feeling, which saw 3,000 England fans watch matches on big screens and performances from Mani from Primal Scream and Three Lions’ Ian Broudie.
Clifford French will be working with the bookmaker on key sporting events including the Premier League, the Champions League, The Ryder Cup, the Ashes and the major flat and jump horse racing festivals including Aintree and Cheltenham.
Ed Nicholson, 888sport.com head of marketing and PR, said: ‘Our World Cup campaign was hugely successful for us and achieved record numbers of first-time depositors. Clifford French’s ability and awareness to provide strategic counsel across our whole UK sports book has proved invaluable in the expansion of the brand.’
Dan French, co-founder of Clifford French, commented: ‘Watching sport is a much richer experience with a bet and our focus going forward will be to create compelling and exclusive content that inspires debate around the big sporting events.’