DIARY: Old news men never die, they just rehash old news

ITN’s recently-retired political editor Michael Brunson published his memoir entitled A Ringside Seat this week, with some vicious jabs at the PRO community he worked with for over 30 years.

ITN’s recently-retired political editor Michael Brunson published

his memoir entitled A Ringside Seat this week, with some vicious jabs at

the PRO community he worked with for over 30 years.



Brunson’s major target is the mysterious Downing Street ’spin

machine’.



In assessing those whom he claims stood in the way of the juggernaut of

journalistic truth, he finds our very own columnist and former prime

ministerial press secretary Sir Bernard Ingham as guilty as that modern

Machiavelli, Alastair Campbell. ’Bernard was a spin-doctor. His

observations on events were ’spin’ of the purest kind,’ he writes.



Ingham disputes this, saying, among a host of colourful phrases, that

’Brunson is a pompous prat who does not know the difference between a

real press officer and a spin-doctor. The way he has kowtowed to new

Labour is quite nauseating’.



Interestingly, Brunson pays tribute to Peter Mandelson’s work as Labour

party PR chief in the late-1980s. ’He never let an inaccuracy go

uncorrected, or what he regarded as unfair comment go unchallenged’ he

writes. ’His operation, though, went much further ... to try and ensure

that coverage went according to his game plan rather than anyone

else’s.’



Shock, horror! PRO tries to control press! Diary would ask for the front

page were it not wary of a late night call from Mandelson demanding a

correction.



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