Oh those naughty people in the Totaljob.com PR department. Not
content with registering on all their rivals websites and providing
misleadingly approving feedback, (’Hey! Love your site - don’t change a
thing’) the PROs have now started winning all the competitions.
’It is all part of a plan to exhaust our rivals’ marketing budgets’,
says Totaljob.com’s PR manager Sarah Parsons who has just picked up
prizes from two rivals. Parsons, who admits to having a fondness for
entering competitions, has just won a crate of champagne on the
BigBlueDog web site and a digital camera on the Jobstop web site.
On the former she entered a caption competition. For a pic of a dog she
came up with the not-so-snappy caption: ’Someone said if I went surfing
I would find a big blue dog’.
’I do feel quite smug’, she admits, ’but it is not a very good caption
is it? It does raise the question of how many people are actually
logging on to their sites.’
It also raises the question of whether the Totaljob PR crew could
possibly find more productive ways of filling their working day than
entering caption competitions.