There was some interesting goings on at last week’s IPR Symposium.
Pity Americans Kathleen Lewton and Sam Waltz, the PRSA’s president-elect
and past president respectively. They were invited to speak on the
seemingly straightforward (if that’s the word) subject ’Spin doctoring -
speaking the truth’, but the audience was more interested in quizzing
the speakers on whether or not the ’antics’ of Monica Lewinsky and Bill
Clinton constituted sex.
As if that wasn’t enough, during Claire Spencer’s presentation on
’Evaluation - measuring the value of public relations’, the subject of
sex reared its head once more.
In this instance, Spencer used an analogy: when it comes to evaluation,
PR people are the ’virgins of the marketing industry’, and to hammer her
point home, she used clips from the teen movie American Pie. ’We’ve had
a taster, we want to go the whole way, but we can’t find a partner and
our motives are questionable,’ was Spencer’s take on evaluation.
But as Lewton and Waltz couldn’t even agree what sex is, it may be some
time before the evaluation issue is finally resolved.