DIARY: IPR meeting turns into a right old carry on as sex rears its ugly head

There was some interesting goings on at last week’s IPR Symposium. Pity Americans Kathleen Lewton and Sam Waltz, the PRSA’s president-elect and past president respectively. They were invited to speak on the seemingly straightforward (if that’s the word) subject ’Spin doctoring - speaking the truth’, but the audience was more interested in quizzing the speakers on whether or not the ’antics’ of Monica Lewinsky and Bill Clinton constituted sex.

There was some interesting goings on at last week’s IPR Symposium.

Pity Americans Kathleen Lewton and Sam Waltz, the PRSA’s president-elect

and past president respectively. They were invited to speak on the

seemingly straightforward (if that’s the word) subject ’Spin doctoring -

speaking the truth’, but the audience was more interested in quizzing

the speakers on whether or not the ’antics’ of Monica Lewinsky and Bill

Clinton constituted sex.



As if that wasn’t enough, during Claire Spencer’s presentation on

’Evaluation - measuring the value of public relations’, the subject of

sex reared its head once more.



In this instance, Spencer used an analogy: when it comes to evaluation,

PR people are the ’virgins of the marketing industry’, and to hammer her

point home, she used clips from the teen movie American Pie. ’We’ve had

a taster, we want to go the whole way, but we can’t find a partner and

our motives are questionable,’ was Spencer’s take on evaluation.



But as Lewton and Waltz couldn’t even agree what sex is, it may be some

time before the evaluation issue is finally resolved.



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