DIARY: When the editor said ’get wrecked in Reykjavik’, he didn’t mean literally

Last week several lucky hacks were flown to Iceland to cover a chess tournament sponsored by mobile communications giant Ericsson and Islandssimi, a local network operator with which it has a partnership. The tournament was held on top of a glacier, and featured world chess champion Gary Kasparov, who played against ten competitors simultaneously.

Last week several lucky hacks were flown to Iceland to cover a

chess tournament sponsored by mobile communications giant Ericsson and

Islandssimi, a local network operator with which it has a partnership.

The tournament was held on top of a glacier, and featured world chess

champion Gary Kasparov, who played against ten competitors

simultaneously.



However the journalists Ericsson invited almost didn’t make it, because

the ’blanket coverage’ of the event arrived in the form of heavy

snowfall rather than a media frenzy.



So treacherous were the conditions that one of the vehicles ferrying the

journalists to the tournament rolled over.



Luckily, everyone emerged unscathed and, within minutes of establishing

that there were no injuries, canny Edelman PRO, Michael Flower, had

ensured the news had reached the internet. Fifteen minutes later, news

of the incident was broadcast on the radio.



As soon as the tournament had finished a local film crew interviewed the

journalists about the accident. Features editor at Telecommunications

International Jonathan Howell-Jones jokes: ’I usually write the news,

not make it.’



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in