Last week several lucky hacks were flown to Iceland to cover a
chess tournament sponsored by mobile communications giant Ericsson and
Islandssimi, a local network operator with which it has a partnership.
The tournament was held on top of a glacier, and featured world chess
champion Gary Kasparov, who played against ten competitors
However the journalists Ericsson invited almost didn’t make it, because
the ’blanket coverage’ of the event arrived in the form of heavy
snowfall rather than a media frenzy.
So treacherous were the conditions that one of the vehicles ferrying the
journalists to the tournament rolled over.
Luckily, everyone emerged unscathed and, within minutes of establishing
that there were no injuries, canny Edelman PRO, Michael Flower, had
ensured the news had reached the internet. Fifteen minutes later, news
of the incident was broadcast on the radio.
As soon as the tournament had finished a local film crew interviewed the
journalists about the accident. Features editor at Telecommunications
International Jonathan Howell-Jones jokes: ’I usually write the news,
not make it.’