The ’hands across the Atlantic’ declaration signed this week by the
IPR and Public Relations Society of America is a logical outcome of the
increasing synergy between these two markets. With the worldwide
headquarters of most of the top global players based in the US, it is
expedient that closer links are formed between the two associations.
However, the pitfalls inherent in committee cultures are even greater
for a committee with members on both sides of the Atlantic. At this
first meeting, both organisations touched on issues of enormous
importance to the industry - ethics, education and planning and
evaluation. So we can only hope that the momentum created by this
meeting is maintained, and that this newly-formalised relationship can
cut through the red tape and give birth to a framework of real benefit
to global operators.