BBC Worldwide this week signalled the scale of its ambition in the
women’s magazine market when it revealed the editorial line-up for
’Project Urma’ - its most costly launch to date.
Gill Hudson has been named as editorial director. She was previously
editorial director at Dennis Publishing where she was launch editor of
Maxim and oversaw the launches of Maxim and Stuff in the US. She is
joined by head of advertisement promotions and sponsorship Charley
Fairall who performed a similar role on the launch of GQ Active for
Fiona Hayes, previously launch creative director on Russian Vogue and GQ
becomes creative director, while the former executive managing editor of
Cosmopolitan, Carol Bronze, is named as deputy editor.
Harriet Jagger, formerly fashion director of Tatler and Harpers and
Queen, comes in as fashion editor, while beauty director is Amanda
Cochrane who was previously at Harpers and Queen.
Commenting on the line-up, Hudson said: ’There is hardly a person here
who has not been pursued by an army of other titles, but Urma is the one
they wanted to come to. The sheer talent and experience of this team
says everything about the quality of the magazine.’
BBC Worldwide is refusing to divulge any more details about the launch
which is scheduled for later this year. But it has appointed Freud
Communications to handle PR for the launch, working alongside the
in-house team and advertising agency Euro RSCG Wnek Gosper.