MEDIA: BBC reveals its team for Urma

BBC Worldwide this week signalled the scale of its ambition in the women’s magazine market when it revealed the editorial line-up for ’Project Urma’ - its most costly launch to date.

BBC Worldwide this week signalled the scale of its ambition in the

women’s magazine market when it revealed the editorial line-up for

’Project Urma’ - its most costly launch to date.



Gill Hudson has been named as editorial director. She was previously

editorial director at Dennis Publishing where she was launch editor of

Maxim and oversaw the launches of Maxim and Stuff in the US. She is

joined by head of advertisement promotions and sponsorship Charley

Fairall who performed a similar role on the launch of GQ Active for

Conde Nast.



Fiona Hayes, previously launch creative director on Russian Vogue and GQ

becomes creative director, while the former executive managing editor of

Cosmopolitan, Carol Bronze, is named as deputy editor.



Harriet Jagger, formerly fashion director of Tatler and Harpers and

Queen, comes in as fashion editor, while beauty director is Amanda

Cochrane who was previously at Harpers and Queen.



Commenting on the line-up, Hudson said: ’There is hardly a person here

who has not been pursued by an army of other titles, but Urma is the one

they wanted to come to. The sheer talent and experience of this team

says everything about the quality of the magazine.’



BBC Worldwide is refusing to divulge any more details about the launch

which is scheduled for later this year. But it has appointed Freud

Communications to handle PR for the launch, working alongside the

in-house team and advertising agency Euro RSCG Wnek Gosper.



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