SAN FRANCISCO: Technology PR specialist Applied Communications has
been named as the fastest organically growing PR agency in the world by
the Council of Public Relations Firms.
Applied’s fee income grew from pounds 2.6 million in 1998 to pounds 5.1
million in 1999, an increase of some 96 per cent, which outpaced all
other firms surveyed, apart from those grown by acquisition.
Most of Applied’s clients are internet businesses, including the top
five global search engine Altavista and X.com, the on-line payments
The survey also showed that the number of hi-tech PR businesses
increased by 47 per cent.
The CPRF survey showed that Burson-Marsteller is the world’s largest PR
company with revenues of pounds 171,644,000 worldwide. The second
largest was Hill and Knowlton, with worldwide revenues of pounds
152,062,000 in 1999.
Shandwick, Porter Novelli and Fleishman-Hillard rounded off the top