Adecco close to appointing new PR consultancy

The world’s largest employment services company, Adecco, is close to completing a pitch process to find a new agency to replace incumbent Spreckley Partners.

The world’s largest employment services company, Adecco, is close

to completing a pitch process to find a new agency to replace incumbent

Spreckley Partners.



Adecco’s UK and Ireland PR manager Stuart Neill began reviewing the

account upon assuming his post seven weeks ago. QBO and Clerkenwell

Communications are the two remaining agencies being considered.



Despite being asked to repitch for the pounds 100,000 annual contract,

Spreckley Partners declined because MD Mike Spreckley felt that account

director Philippa Graham’s imminent maternity leave limited their

ability to ’pitch on equal terms’.



The successful agency will report to Neill, who runs a team of three and

reports to marketing director Katie Brazier. It will join public affairs

shop BKSH as one of Adecco’s two retained agencies in the UK. BKSH

parent company Burson-Marsteller works for Adecco - which made sales in

1999 of almost pounds 10 billion - on a global basis.



Neill told PR Week the change was due to ’changing company needs’.

Adecco, which was previously called Alfred Marks but was rebranded last

year by Spreckley, has made a strategic decision to take on a more

business-to-business based consultancy.



The new agency will handle PR for Adecco’s sponsorship involvement with

the Commonwealth Games in 2002.



The American company - based in Redwood, California - recently bought

the Olsten Group, whose subsidiaries include rival employment agency

Office Angels.



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