The world’s largest employment services company, Adecco, is close
to completing a pitch process to find a new agency to replace incumbent
Adecco’s UK and Ireland PR manager Stuart Neill began reviewing the
account upon assuming his post seven weeks ago. QBO and Clerkenwell
Communications are the two remaining agencies being considered.
Despite being asked to repitch for the pounds 100,000 annual contract,
Spreckley Partners declined because MD Mike Spreckley felt that account
director Philippa Graham’s imminent maternity leave limited their
ability to ’pitch on equal terms’.
The successful agency will report to Neill, who runs a team of three and
reports to marketing director Katie Brazier. It will join public affairs
shop BKSH as one of Adecco’s two retained agencies in the UK. BKSH
parent company Burson-Marsteller works for Adecco - which made sales in
1999 of almost pounds 10 billion - on a global basis.
Neill told PR Week the change was due to ’changing company needs’.
Adecco, which was previously called Alfred Marks but was rebranded last
year by Spreckley, has made a strategic decision to take on a more
business-to-business based consultancy.
The new agency will handle PR for Adecco’s sponsorship involvement with
the Commonwealth Games in 2002.
The American company - based in Redwood, California - recently bought
the Olsten Group, whose subsidiaries include rival employment agency