Lomas heads PR at Broadcasting Standards body

The Broadcasting Standards Commission (BSC) has appointed Vikki Lomas as its communications director.

The Broadcasting Standards Commission (BSC) has appointed Vikki

Lomas as its communications director.



Lomas joins from the Post Office where she spent four years, latterly as

senior communications manager focusing on internal communications

activity.



She replaces Andrew Ketteringham who is leaving to head communications

at the British Medical Council (PR Week, 18 February).



The BSC is a watchdog set up by the 1996 Broadcasting Act primarily to

investigate complaints from viewers about standards and fairness in

broadcasting.



Lomas said her role will involve raising the profile of the

organisation.



’We need to explain to people that we are not just a regulator but do a

lot of research as well,’ she said.



She added that presenting this research also created a challenge for the

PR department because much of it involved sensitive subject matter such

as sex and violence and required careful handling.



One of Lomas’ first tasks will be to recruit a deputy to replace Shivaun

Meehan who is leaving the BSC after 11 years to join communication

specialist RTSe as PR and communications manager.



Lomas said she was attracted to the job having previously worked as a

television researcher and being interested in the link between

broadcasting and politics.



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