IPR signs co-operation pact with US PR society

The IPR has met representatives of the Public Relations Society of America and signed a declaration on future co-operation.

The IPR has met representatives of the Public Relations Society of

America and signed a declaration on future co-operation.



The declaration, which was signed by Steve Pisinski, chair of the PRSA

and the IPR’s president Alison Clarke, takes note of increasing

globalisation in the industry and underlines the intention of the two

organisations to align more closely in the future.



The declaration says: ’We have explored areas of mutual interest

including ethics, education, accreditation, professional development and

new communications channels. We share the view that the time is right

for global associations to form a framework for mutual international

co-operation’.



The two organisations are now reviewing their codes of conduct to align

principles and ethics. Membership links are being strengthened and

education and accreditation practices are also being brought into

line.



Ann Mealor, head of marketing and PR at the IPR, said: ’The world is

becoming a smaller place through technology. We are the largest

organisation in Europe and second to the PRSA in the world - it makes

sense to work together.’



Separately, the IPR has launched the International Group which aims to

recruit members who are based in the UK but work on an international

level.



Leader, p10.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in