Erin Daniel McKee PR appointed by TV personality Calum Best to clean up image

TV personality Calum Best has appointed a new PR agency as he attempts to clean up his image ahead of the release of an autobiography.

Set to clean up image: Calum Best
Set to clean up image: Calum Best
The model and son of late footballer George Best is now represented by Erin Daniel McKee PR, whose other clients include Mica Paris.
 
Best’s private life and womanising tendencies have long been a favourite topic of tabloid newspapers.
 
He recently told the Daily Star his new book would dish the dirt on his romps with a string of top celebrities including Girls Aloud party girl Sarah Harding and jailbird Lindsay Lohan. ‘Some of the high-profile relationships I’ve had have been a big part of my life,' he said. 'It would be weird to leave them out. Some of it is pretty explosive too,’ he is reported as saying.
 
But McKee told PRWeek that Best wanted a PR firm to ‘guide his image back to credibility’.
 
Best’s efforts to improve his image have included the documentary ‘Brought Up By Booze’ for BBC Children in Need. He has also completed treks for The Children’s Trust in Vietnam and Nepal.

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