The London Borough of Hackney is on the hunt for an external
consultancy to run its PR department on a temporary basis after the
announcement that acting head of PR James Flynn is to leave to head
communications at Southwark at the end of May.
The loss of Flynn is the second blow to the borough’s PR team this year
after losing former communications head Marina Pirotta to the London
Borough of Brent in January.
The borough has now lost both of the senior figures in a team which has
won a series of awards for its PR work over the years while other London
boroughs have struggled to find PR executives of adequate calibre to run
their upgraded communications outfits.
Flynn will move into the role vacated by Amanda Hirst who was
Southwark’s head of communications until last month. Hirst has now taken
on a wider role and her remit covers all customer-facing aspects of the
council’s work including the running of its enquiry line and the
Flynn’s first job will be to carry out an audit of effectiveness of the
council’s PR and then formulate a five-year PR strategy for the council
incorporating the use of new media in PR.
Flynn will also take on day-to-day control of the press desk,
publications, internal communications and marketing at Southwark.
Hackney’s executive director who takes responsibility for
communications, Lorraine Langham, is keen to bring in outside assistance
ahead of Flynn’s departure in May and has already started the search.