STOP PRESS: Pendragon to act for Jewish liberal wing

Luther Pendragon this week agreed to act on a pro bono basis for the Union of Liberal and Progressive Synagogues. Ben Rich will conduct a perception audit among key audiences for the Jewish community’s liberal wing, before attempting to establish an alternative Jewish voice to orthodoxy. The agency will target religious correspondents and specialist titles.

Luther Pendragon this week agreed to act on a pro bono basis for

the Union of Liberal and Progressive Synagogues. Ben Rich will conduct a

perception audit among key audiences for the Jewish community’s liberal

wing, before attempting to establish an alternative Jewish voice to

orthodoxy. The agency will target religious correspondents and

specialist titles.



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