Camelot, the National Lottery organiser, will cease to have a
retained national agency for consumer PR, when its contract with
MacLaurin Communications expires at the end of June. This coincides with
the Government’s announcement of the successful lottery licence bidder.
However, even if Camelot does not win the new licence, its current one
does not expire until September 2001.
MacLaurin Communications has worked for Camelot for two years, building
up the profile of various lottery games and advising on media
This work will be taken over by the in-house consumer PR team. Camelot
employs 20 people in PR overall.
Alison Baldwin, head of consumer PR, said there would be no change in
the relationship with Brunswick and Harrison Cowley, which handle
financial PR and regional corporate and consumer PR respectively. Both
agencies have signed rolling contracts, which means they are retained
Baldwin said consumer PR agencies, including MacLaurin, would be invited
to pitch for project work for any major Camelot events.