MacLaurin loses Camelot as PR is moved in-house

Camelot, the National Lottery organiser, will cease to have a retained national agency for consumer PR, when its contract with MacLaurin Communications expires at the end of June. This coincides with the Government’s announcement of the successful lottery licence bidder. However, even if Camelot does not win the new licence, its current one does not expire until September 2001.

Camelot, the National Lottery organiser, will cease to have a

retained national agency for consumer PR, when its contract with

MacLaurin Communications expires at the end of June. This coincides with

the Government’s announcement of the successful lottery licence bidder.

However, even if Camelot does not win the new licence, its current one

does not expire until September 2001.



MacLaurin Communications has worked for Camelot for two years, building

up the profile of various lottery games and advising on media

strategy.



This work will be taken over by the in-house consumer PR team. Camelot

employs 20 people in PR overall.



Alison Baldwin, head of consumer PR, said there would be no change in

the relationship with Brunswick and Harrison Cowley, which handle

financial PR and regional corporate and consumer PR respectively. Both

agencies have signed rolling contracts, which means they are retained

indefinitely.



Baldwin said consumer PR agencies, including MacLaurin, would be invited

to pitch for project work for any major Camelot events.



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