Working in PR has many attractions - parties, glamour, reasonable
pay, influencing the national agenda and the drama of making news - but
a nine-to-five working day is not one of them. So it was a little
baffling to hear that technology agency the Weber Group has decided to
offer its staff, as part of a raft of flexible working measures, the
option of working four ten-hour days instead of five regular days.
PR Week surverys have shown that in PR, working days of nine or more
hours are the norm. However Weber, like many other agencies, faces a
severe employment shortage. It has realised that it needs to do more to
attract skilled staff. As well as the four-day week, Weber is giving
staff the chance to vary their starting and ending times, work from home
one day a week, or work a 24-hour week.
Any measures which attract more people into the profession should be
encouraged. Adding flexible working to the range of PR perks can only
benefit the industry in the long term.