Was the transformation of a ’wimp’ to a woman who could ’f***ing
kill him when he gets back’(Mirror, 6/1/99) real or just a boast?
Most papers reporting Patsy Kensit’s GQ interview this month simply
quoted the outrageous claims, but James O’Brien of the Express suggested
that this was actually an image makeover - and ’an unlikely claim’
Like a superior press release, this was an article from which writers
took what would interest their readers. Their focus on the comfort that
Patsy gets from cuddling an urn containing her mother’s ashes worked to
undermine the image of a ’feisty post-feminist with a penchant for
violence ... (and) pornography’ (Express, 6/1/99).
The communications strategy appeared to be a bid to win attention for
the new Oasis album. This worked for the band, but not for Patsy
According to one report, the GQ office was besieged after publication by
her aggrieved agent ’going ballistic’ about the effect on Patsy’s
career. It didn’t harm GQ, which got exposure across all the
high-circulation, mid-market dailies.
Analysis and commentary by Echo Research. More information can be found