1. Some slightly startling images were issued to Flack this week, showing brewer Daniel Thwaites' 'award-winning' shire horse team enjoying a holiday touring the south coast, as part of an awareness campaign for the brand's beers. The tour seemed to involve the shire horses downing pints of bitter. Readers - don't try this at home!

2. This sweltering image comes courtesy of Hopwood PR director Duncan Hopwood, who completed the Challenger World London Triathlon in two hours and 48 minutes, raising nearly £2,000 for The Prostate Cancer Charity. The race included a 1,500-metre swim in London's Royal Victoria Dock. Now that deserves a medal.

3. Flack would like to thank the many readers who showered the PRWeek offices with gifts for our 25th anniversary. Cakes, Champagne, tickets to the zoo, and, erm Babysham, have all reached us, as has this box of retro sweets from freelancer Katharina Winkler. Cue much e-number-oriented hyperactivity at PRWeek Towers ...

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