Motor manufacturer Subaru of America has appointed Ruder Finn to
handle its corporate image. The work was awarded after a pitch including
GCI Group and Patrice Tanaka and Co, with fees rumoured to be worth
upwards of pounds 300,000 a year. The account will be handled by a
five-strong, bi-coastal team based in New York, headed by executive
vice-president Mary Trudel.
Dan Klores Associates previously handled Subaru’s PR.