From prweek.com/uk: From our bloggers

MYSPACE DESERVED BETTER - Ged Carroll, 26 August

Given that the only active corporate organisational brand of note still on MySpace is the CIPD and even music marketers are starting to migrate to other platforms such as Twitter and Soundcloud, did anybody notice MySpace had changed its privacy settings, making them less granular? The settings now cover the whole of the profile, rather than breaking it down to pictures, friends, comments, etc. It is a welcome initiative, but unfortunately it didn't get the publicity it deserved...

WORLD CUP BEATS PR BLUES - Steve Chisholm, 24 August

The England bid to host the 2018 football World Cup has been a PR nightmare... We've had Lord Triesman and the Mail on Sunday, designer handbag gaffes and an upset Jack Warner (one of the most powerful men in world football). Yet through it all, as the FIFA inspection committee arrived in the UK yesterday, we have a great chance of winning it.

At one stage, not even Paul the Octopus could have seen that one coming...

MISSION IMPOSSIBLE - Adam Clyne, 23 August

An old planning colleague of mine, Lucy Blechner, got in touch with something she thought I would find interesting. Her agency had 'The Impossible Brief' and was inviting other creative agencies to look at it. And they don't come more challenging than this one. World leaders had tried and failed to crack it. Blair couldn't. Clinton got close - but never quite managed. Obama is looking at it, but I doubt he will fare any better ...

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