Posted by Rebecca Wheeler
25 August: Stephen Fry's presence on Twitter, along with his advocacy of the site in its early days, has long been a topic of much discussion ... Coverage of the networking site - and particularly of Mr Fry's relationship with it - seems to have died down of late, despite its continued popularity with a wide range of users.
Posted by Todd Defren
26 August: According to a recent report by the Keller Faye Group, less than ten per cent of word of mouth conversations happen online ... We spend an inordinate amount of time fretting about social media marketing, which is largely an online phenomenon.
We perform blogger monitoring/outreach, Twitter monitoring/outreach, Facebook and LinkedIn and Yahoo Answers monitoring/outreach ...
It all feels right.
ARE YOU UP TO SPEED?
Posted by Jon Clements
27 August: As we segue into the last part of 2010, it's worth asking how social your marketing has been this year. Or how social should it have been? Reading back on a commentary piece from Interbrand in 2009, focused on the use of social media and subtitled 'Make 2009 the year you engage', the sentiments should seem quaint in August 2010. But are they really so quaint and how far have brands moved with the uptake of social media marketing?