Greenwich Council in PR drive to woo Olympic sponsors

London borough uses Vero Communications to lobby London 2012 partners.

Hospitality: Maritime Museum for hire?
Hospitality: Maritime Museum for hire?

The London Borough of Greenwich is conducting a PR campaign in an attempt to capitalise on its status as a London 2012 Olympics venue.

PRWeek has learned that the east London council is using Vero Communications to make discreet connections with sponsors, with the aim of hiring out the borough's prestigious premises for hospitality events during the Games.

Big-money sponsors of the Games include Coca Cola, McDonald's and EDF Energy, while premises that the council is keen to hire out include the Greenwich Maritime Museum and the Royal Navy College.

Greenwich assistant chief executive, comms and community engagement Katrina Delaney confirmed that the council was using Vero on an ongoing basis. She said: 'We're very keen to get as much out of the Olympics as we can.

We have done a fair bit of work ourselves and we're getting a little bit of support from them.'

Vero senior consultant Sujit Jasani added: 'They're trying to meet with a number of sponsors and relevant bodies, to network in the major international sport scene.'

Vero was set up in 2006 by Mike Lee, the former London 2012 director of comms and public affairs. Also at Vero is John Zerafa, who was the London 2012 bid's head of government relations.

The news that the council has appointed Vero could raise eyebrows, as it coincides with pressure from Conservative ministers for public bodies to reduce their spend on PR agencies. Delaney declined to reveal how much Vero was being paid.

In addition, Vero has been working for Event Wales to promote the country as a host nation for major international sporting events.

Event Wales is funded by the Welsh Assembly Government.

 

POTENTIAL TARGETS

Worldwide partners Coca Cola, Acer, McDonald's, Omega, Panasonic, P&G, Samsung, Visa

Official partners Adidas, BMW, BP, BA, BT, EDF, Lloyds TSB

Official supporters Adecco, Arcelor Mittal, Cadbury, Cisco, Deloitte, Thomas Cook, UPS

Official Paralympic Games partner Sainsbury's

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