The London Borough of Greenwich is conducting a PR campaign in an attempt to capitalise on its status as a London 2012 Olympics venue.
PRWeek has learned that the east London council is using Vero Communications to make discreet connections with sponsors, with the aim of hiring out the borough's prestigious premises for hospitality events during the Games.
Greenwich assistant chief executive, comms and community engagement Katrina Delaney confirmed that the council was using Vero on an ongoing basis. She said: 'We're very keen to get as much out of the Olympics as we can.
We have done a fair bit of work ourselves and we're getting a little bit of support from them.'
Vero senior consultant Sujit Jasani added: 'They're trying to meet with a number of sponsors and relevant bodies, to network in the major international sport scene.'
Vero was set up in 2006 by Mike Lee, the former London 2012 director of comms and public affairs. Also at Vero is John Zerafa, who was the London 2012 bid's head of government relations.
The news that the council has appointed Vero could raise eyebrows, as it coincides with pressure from Conservative ministers for public bodies to reduce their spend on PR agencies. Delaney declined to reveal how much Vero was being paid.
In addition, Vero has been working for Event Wales to promote the country as a host nation for major international sporting events.
Event Wales is funded by the Welsh Assembly Government.
Worldwide partners Coca Cola, Acer, McDonald's, Omega, Panasonic, P&G, Samsung, Visa
Official partners Adidas, BMW, BP, BA, BT, EDF, Lloyds TSB
Official supporters Adecco, Arcelor Mittal, Cadbury, Cisco, Deloitte, Thomas Cook, UPS
Official Paralympic Games partner Sainsbury's