CA Technologies appoints Kaizo to bolster social media offering in Europe

Kaizo has been drafted in by IT management software firm CA Technologies to bolster the company's social media presence in Europe.

Leading the account: Crispin Manners
Leading the account: Crispin Manners

The retained account is the first specialist social media brief awarded by the brand and was won after a competitive pitch.

Kaizo will build on the firm’s blogger relations to establish an online presence in key markets and develop its b2b social media comms.

Kaizo CEO Crispin Manners said: ‘Unlike some brands that see social media as a new channel for broadcast comms, CA Technologies wants to stimulate direct conversations to build relationships.’

Manners will lead on the account.

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