PR activity at the two millennium bug specialists, Taskforce 2000
and Action 2000, will cease by the summer.
Seven freelance press officers at government-supported Action 2000 will
be looking for new work by then as the organisation winds down. ’It has
been a challenge to keep people (the general public) interested,’ a
spokeswoman admitted. The more independent Taskforce 2000 also winds up
at the end of this month, spelling the end of 3hree Communications’
contract with it. ’Taskforce 2000 will cease to exist,’ a spokesman for
the agency confirmed.
But the start of the 21st century does not automatically signal the
demise of millennium-oriented PR. The New Millenium Experience Company’s
12-strong press office will continue to publicise the Dome throughout
’We have no plans for winding up,’ a spokesman said. ’The (millennium)
experience lasts 366 days and we have got to keep the media going. We
need to attract 12 million visitors and that is not going to be done
solely by advertising and marketing. PR is a very important part of
that.’ The office will continue to look after national, international,
regional and local PR for the Dome.
But two press officers handling the Dome opening celebration and the
central London event on new year’s eve, ’are no longer needed’. Away
from the high profile promotion of the millennium, PR activity at the
Millennium Commission, which supports community events, will continue
for the rest of the year at least.
’Some departments might scale down after that,’ said a spokeswoman.
’But we were not set up specifically for the opening of the Dome.’ The
commission was set up by the Lotteries Act to administer funds for the
’good causes’ supported by the National Lottery. At present it has 13
press and communications staff.