The Weber Group is introducing flexible working times in a bid to
overcome the shortage of specialist staff that is currently plaguing
technology PR agencies.
Weber is offering its 300 staff worldwide, including the 40 who work in
London, the option of working a four-day week, working part-time or from
home, or varying their starting and ending times.
Instead of a normal five-day, 40-hour working week, Weber will allow
staff to complete their usual work in four ten-hour days.
From March, staff will be given time management training to help them
complete their work in four days. And each week client teams will be
given a set of objectives to complete.
Weber’s European managing director, Cathy Pittham, commented: ’There
will be much more focus on teamwork. If people are really committed to
getting that day off they will work really hard to achieve their weekly
Those who want to work part-time because of family commitments, for
example, will be allowed to work a minimum of 24 hours a week. And staff
will be able to vary the length of their day around the core working
hours of 10am to 5pm.
Staff will, of course, also be permitted to stick to their normal
routine based around the traditional times of 9am to 5pm in the UK and
8.30am to 5.30pm in the US.
According to the agency, the emergence of e-commerce and other
internet-related companies has created a brain drain, particularly in
the US, although the effects are beginning to be felt in the UK.
One of Weber UK’s associate directors left just before Christmas to join
an e-commerce start-up.
The flexible working arrangements applies only to Weber’s technology
business - the Weber Group - not its public affairs and financial
agencies. These come under the broader Weber PR Worldwide umbrella.