DIARY: Draper forgets the PR as he launches ad agency

Derek Draper, who soared to national prominence a year ago by boasting of his relationships with Government ministers, has relaunched himself in the most hyperbolic of industries: marketing.

Derek Draper, who soared to national prominence a year ago by

boasting of his relationships with Government ministers, has relaunched

himself in the most hyperbolic of industries: marketing.



Draper has teamed up with Robert Smith and Paul Jeffrey, who were

partners at advertising agency Partners BDDH, to form a brand

communications agency: Farm.



But it seems that in his rush to join the world of advertising, Draper

has forgotten some of his PR skills.



The news broke in last week’s Sunday Times, under the headline ’Draper

launches advertising agency’.



Draper says the decision to announce the launch in the Sunday Times was

based on it being the highest circulation broadsheet and with a

highly-regarded business section.



But by repeating the fact that Draper has been sacked from GPC, the

Express and Talk Radio, the story was less than favourable.



Campaign, the advertising industry journal, and Marketing and Marketing

Week, the magazines read by marketing consultancy clients, had not been

contacted as the Diary went to press.



Smith says they are waiting to see if the trade papers contact them.



Let’s hope they are not holding their breath.



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