BORDER LINES: AUSTIN - Siemens hires two for IT services PR

Siemens, the pounds 16 billion communications giant, has appointed Nashville-based agency Ackermann PR and Marketing and Dallas-based Hopkins and Associates from a host of global firms for two large chunks of its PR business. Hopkins and Ackermann beat 19 national and international agencies in Siemens’ four-month search for a firm to represent its Information Technology Services and Communication Devices units. The agencies will provide a range of services, including media relations and crisis communications.

Siemens, the pounds 16 billion communications giant, has appointed

Nashville-based agency Ackermann PR and Marketing and Dallas-based

Hopkins and Associates from a host of global firms for two large chunks

of its PR business. Hopkins and Ackermann beat 19 national and

international agencies in Siemens’ four-month search for a firm to

represent its Information Technology Services and Communication Devices

units. The agencies will provide a range of services, including media

relations and crisis communications.



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