INTERNATIONAL: H&K expands with Guatemalan office

GUATEMALA: Hill and Knowlton has continued its rapid expansion in Latin America with the opening of an office in Guatemala. It is the sixth Latin American office H&K has opened in 16 months.

GUATEMALA: Hill and Knowlton has continued its rapid expansion in

Latin America with the opening of an office in Guatemala. It is the

sixth Latin American office H&K has opened in 16 months.



The Guatemalan operation has been established following the resolution

of the civil war, which had lasted 36 years, in 1996. It opens with at

least two clients, but H&K Latin America president and managing partner

Juan Cappello did not name them.



’Guatemalan business people are very sophisticated and prepared to do

business internationally,’ said Capello. ’They are aware that

communications is a management tool and understand the need for a global

presence.’



He added that further expansion in Latin America would follow. H&K has

offices in Chile, Argentina, Brazil, Puerto Rico and Mexico.



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