GUATEMALA: Hill and Knowlton has continued its rapid expansion in
Latin America with the opening of an office in Guatemala. It is the
sixth Latin American office H&K has opened in 16 months.
The Guatemalan operation has been established following the resolution
of the civil war, which had lasted 36 years, in 1996. It opens with at
least two clients, but H&K Latin America president and managing partner
Juan Cappello did not name them.
’Guatemalan business people are very sophisticated and prepared to do
business internationally,’ said Capello. ’They are aware that
communications is a management tool and understand the need for a global
He added that further expansion in Latin America would follow. H&K has
offices in Chile, Argentina, Brazil, Puerto Rico and Mexico.