BRUSSELS: Ford has awarded its European affairs account to GPC
after a final shoot-out against APCO.
GPC will be asked to run campaigns which promote Ford’s position on a
variety of issues, such as environment, energy, transport, social
affairs, and consumer issues.
The account was previously held for 15 years by Adamson and
In 1998, Adamson and Associates was acquired by global communications
firm BSMG Worldwide and became Adamson BSMG.
Huib Crauwels, manager of Ford’s government affairs office in Brussels,
said: ’We have a team here but we need support - everything from
monitoring what’s happening to issues management and defining
Crauwels added that the review was undertaken as a result of company
policy, which was to review accounts that had been in one place for a
’GPC best filled our requirement,’ said Crauwels. ’Their analysis of the
issues we face and their proposals best met our current needs.’ Crauwels
particularly appreciated a GPC proposal for a Ford government relations
department web site for use internally.
A spokesperson for the agency said the account had been won after a
four-month pitch process.
The spokesperson added: ’The biggest challenge will be taking over at a
time when there are so many new target audiences, with a new European
Commission and a new Parliament.’
The account will be handled by GPC director Thomas Bols, who will report
to Ford’s director of government relations Roland Verstappen.