INTERNATIONAL: GPC beats APCO to Ford’s European affairs account

BRUSSELS: Ford has awarded its European affairs account to GPC after a final shoot-out against APCO.

BRUSSELS: Ford has awarded its European affairs account to GPC

after a final shoot-out against APCO.



GPC will be asked to run campaigns which promote Ford’s position on a

variety of issues, such as environment, energy, transport, social

affairs, and consumer issues.



The account was previously held for 15 years by Adamson and

Associates.



In 1998, Adamson and Associates was acquired by global communications

firm BSMG Worldwide and became Adamson BSMG.



Huib Crauwels, manager of Ford’s government affairs office in Brussels,

said: ’We have a team here but we need support - everything from

monitoring what’s happening to issues management and defining

strategy.’



Crauwels added that the review was undertaken as a result of company

policy, which was to review accounts that had been in one place for a

long time.



’GPC best filled our requirement,’ said Crauwels. ’Their analysis of the

issues we face and their proposals best met our current needs.’ Crauwels

particularly appreciated a GPC proposal for a Ford government relations

department web site for use internally.



A spokesperson for the agency said the account had been won after a

four-month pitch process.



The spokesperson added: ’The biggest challenge will be taking over at a

time when there are so many new target audiences, with a new European

Commission and a new Parliament.’



The account will be handled by GPC director Thomas Bols, who will report

to Ford’s director of government relations Roland Verstappen.



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