Tonna made international PR head at Paul Smith

Designer clothes label Paul Smith has appointed Pia Tonna to be its first head of international press and marketing.

Designer clothes label Paul Smith has appointed Pia Tonna to be its

first head of international press and marketing.



Tonna, who was formerly UK head of press, will oversee press offices in

Paris, Milan, New York and Japan. She will also be responsible for

advertising and marketing internationally. Previously, each

international office reported to the eponymous designer directly. The

move to have them all reporting to Tonna is designed to free up Smith’s

time so that he can get on with the business of designing.



In addition to Tonna’s appointment, Smith has expanded the PR team

looking after its menswear. Debbie Waite joins as junior press officer

to assist press officer Stacey Duguid and head of men’s press Russell

Minahan.



The appointment follows the recent launch of the Paul Smith Shoes

collection, which are made under licence by Overland. Waite will work

mainly on footwear.



Romany Hogg has been appointed women’s press officer to replace Marvia

Roach, who left five weeks ago to go travelling.



Smith, which is the most successful British designer label in Japan, is

expanding in the UK. Last month saw the opening of a franchise in Leeds

and another launch in York in September.



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