The IPR has enlisted David Phillips, managing director of internet
monitoring agency Internet Reputation Services, to head a commission
exploring the effect of the internet on PR practice.
Phillips has been charged with finding out what the IPR needs in the way
of enhanced education and what practices it would like to see in
’It is a colossal task and will take several months,’ said Phillips.
Other commission members are currently being recruited.
Phillips will consult IPR members, US firms and industry figures in
Finland, which has the highest density of internet useage in any
’Everybody in PR is now affected by the internet and we can identify the
means by which people can stay abreast of what is happening,’ he
Phillips points to the desire by companies to be more transparent as an
example of how PR people can use the internet.
For information on other industry best practice initiatives, see Best
Practice Update at www.prweekuk.com