IPR spearheads internet research

The IPR has enlisted David Phillips, managing director of internet monitoring agency Internet Reputation Services, to head a commission exploring the effect of the internet on PR practice.

The IPR has enlisted David Phillips, managing director of internet

monitoring agency Internet Reputation Services, to head a commission

exploring the effect of the internet on PR practice.



Phillips has been charged with finding out what the IPR needs in the way

of enhanced education and what practices it would like to see in

place.



’It is a colossal task and will take several months,’ said Phillips.

Other commission members are currently being recruited.



Phillips will consult IPR members, US firms and industry figures in

Finland, which has the highest density of internet useage in any

European company.



’Everybody in PR is now affected by the internet and we can identify the

means by which people can stay abreast of what is happening,’ he

said.



Phillips points to the desire by companies to be more transparent as an

example of how PR people can use the internet.



For information on other industry best practice initiatives, see Best

Practice Update at www.prweekuk.com



Feature, p11.



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