Baxter Hulme fights school cause

The Ripon Secondary Schools Partnership has appointed Baxter Hulme PR and Marketing in a bid to save two Yorkshire secondary schools, following the introduction of government legislation to abolish selective education.

The Ripon Secondary Schools Partnership has appointed Baxter Hulme

PR and Marketing in a bid to save two Yorkshire secondary schools,

following the introduction of government legislation to abolish

selective education.



The legislation means that parents can vote on whether they want their

children to go through the selection process at junior school. The vote

affects the region, in this case Ripon. If the selection process is

abolished the ’exclusivity’ of grammar schools will no longer exist.



Baxter Hulme beat three other agencies to the account and has been

charged with informing parents about the consequences if they vote for

the present system to be abolished.



Director Vicki Baxter said: ’The (partnership) is concerned that parents

do not actually understand what they are being asked to vote for and

what the repercussions could be.’



The campaign will be aimed at all Ripon residents, via newsletters and

local media, and will run in September, before the ballot of parents,

which is expected in December. Parents of children at primary schools

which feed into Ripon’s secondary schools will be targeted by campaign

groups, such as R Case, which wants to abolish selective education.



The partnership is a coalition of Ripon City School and Ripon Grammar

School formed by governors from both schools.



It fears that the quality of education will be dramatically lowered if

the selective admissions process is dropped.



Baxter added: ’In those areas where there are grammar schools this issue

is going to become a hot potato.’



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