The Ripon Secondary Schools Partnership has appointed Baxter Hulme
PR and Marketing in a bid to save two Yorkshire secondary schools,
following the introduction of government legislation to abolish
The legislation means that parents can vote on whether they want their
children to go through the selection process at junior school. The vote
affects the region, in this case Ripon. If the selection process is
abolished the ’exclusivity’ of grammar schools will no longer exist.
Baxter Hulme beat three other agencies to the account and has been
charged with informing parents about the consequences if they vote for
the present system to be abolished.
Director Vicki Baxter said: ’The (partnership) is concerned that parents
do not actually understand what they are being asked to vote for and
what the repercussions could be.’
The campaign will be aimed at all Ripon residents, via newsletters and
local media, and will run in September, before the ballot of parents,
which is expected in December. Parents of children at primary schools
which feed into Ripon’s secondary schools will be targeted by campaign
groups, such as R Case, which wants to abolish selective education.
The partnership is a coalition of Ripon City School and Ripon Grammar
School formed by governors from both schools.
It fears that the quality of education will be dramatically lowered if
the selective admissions process is dropped.
Baxter added: ’In those areas where there are grammar schools this issue
is going to become a hot potato.’