Barnardo’s communications director Andrew Nebel has folded the
children’s charity’s top advertising and PR posts into one role.
Nebel said the decision to combine the roles follows Leon Choi’s
announcement that he would be leaving next month and the departure
earlier this year of head of advertising Philippa Stewart.
Choi was not available for comment, but a spokesman for the charity said
he was leaving Barnardo’s to ’pursue other interests’.
Stewart left in April to have a baby and follow her husband to a new job
in South Africa.
The combined role will bring the 40-strong communications, advertising
and creative department under the control of one person for the first
time since John Grounds left the charity for Action Research for
Children in 1998.
The position will control a pounds 3 million budget and the brief will
be to work alongside external PR agency the Forster Company and
advertising agency BBH to develop a uniform corporate identity across
the charity’s communications.
Choi joined the charity over two-and-a-half years ago. Last year, he
replaced Grounds, heading 26 staff and creating four new managerial