Barnardo’s combines top PR and advertising roles

Barnardo’s communications director Andrew Nebel has folded the children’s charity’s top advertising and PR posts into one role.

Barnardo’s communications director Andrew Nebel has folded the

children’s charity’s top advertising and PR posts into one role.



Nebel said the decision to combine the roles follows Leon Choi’s

announcement that he would be leaving next month and the departure

earlier this year of head of advertising Philippa Stewart.



Choi was not available for comment, but a spokesman for the charity said

he was leaving Barnardo’s to ’pursue other interests’.



Stewart left in April to have a baby and follow her husband to a new job

in South Africa.



The combined role will bring the 40-strong communications, advertising

and creative department under the control of one person for the first

time since John Grounds left the charity for Action Research for

Children in 1998.



The position will control a pounds 3 million budget and the brief will

be to work alongside external PR agency the Forster Company and

advertising agency BBH to develop a uniform corporate identity across

the charity’s communications.



Choi joined the charity over two-and-a-half years ago. Last year, he

replaced Grounds, heading 26 staff and creating four new managerial

posts.



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